Know your limits campaign
The new Department of Health and Home Office campaign ‘Know Your Limits’ was officially launched in October 2006. It aims to encourage 18 to 24 year olds to drink responsibly and to be aware of the consequences of drinking to excess.
The ‘Hero to Zero’ campaign theme illustrates a range of scenarios where young people, thinking they are ‘superheroes’ while drunk, are seen taking risks with their health and personal safety such as getting into fights, running into a busy road and walking home alone.
Campaign leaflets
New leaflets have been designed to remind different audiences about steps they can take towards sensible drinking. These are available free of charge from the Department of Health orderline on 08701 555455 or by email dh@prolog.uk.com:
- Drinking, you and your mates – How much is too much? (Under 25s) ref: 277505
- Pregnancy and alcohol – How much is too much when you’re having a baby? ref: 277507
- Drinking and You – How much is too much? (Adults) ref: 277506
Website
knowyourlimits.gov.uk is a new youth-focused, interactive website to support the campaign. It contains tips for staying safe, real life stories, an opportunity to view the advert and links to relevant organisations including Drinkaware, Alcohol Concern, Rape Crisis, Talk to Frank and Crimestoppers.
Campaign logo
‘Know Your Limits’ is designed as an umbrella brand to support other sensible drinking campaigns. The logo is available for use on your own materials, subject to the brand guidelines – if you want to brand your students' union material we will put you in touch with the Know Your Limits advertising people, just e-mail:knowyourlimits@forster.co.uk
Return to this campaign's homepage or view all articles in this campaign.